DKS DATA Consulting Group
You can lead the Hordes to Data, but you cannot make them Think.
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ASCH 2020-2024 - A Thought Experiment?

"Ask not why they would do this, but rather, why you would let them."


Following on from the psychology of the Milgram Experiments (Milgram Experiment 2020-22).

Solomon Asch was a pioneer in social psychology who was interested in trying to understand how ordinary people could be influenced through group think.

His experiments begin in 1951. His findings are now more relevant than ever...

The premise of the Asch conformity experiments was to see how social conformity would influence a persons choices to the point they would deny their own observations.

Stanley Milgram, Solomon Asch, Curt Richter.
From Engaged Followship (Milgram, 1961) to Social Conformity (ASCH,1951)...
Both played to perfection on both sides.

Now both sides are fully engaged, following Social Conformity to the works of Curtis Richter... Rats on a sinking ship...


We all turn to ASCH.

ASCH 2022 - Masks.



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ASCH 2022 - Stand up Sit Down.